• GenAi

๐Œ๐ข๐œ๐ซ๐จ๐ฌ๐จ๐Ÿ๐ญโ€™๐ฌ ๐๐ž๐ฐ ๐๐š๐ญ๐ž๐ง๐ญ: ๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐ˆ๐จ๐“ ๐ƒ๐š๐ญ๐š ๐ข๐ง๐ญ๐จ ๐˜๐จ๐ฎ๐ซ ๐๐ž๐ซ๐ฌ๐จ๐ง๐š๐ฅ ๐’๐ž๐š๐ซ๐œ๐ก ๐„๐ง๐ ๐ข๐ง๐ž

In an era where compute & data are now highly debated on which is the new gold, Microsoft is doubling down on personalization to redefine how we โ€œsearchโ€. Microsoft recently filed a patent for โ€œ๐ˆ๐จ๐“ ๐ž๐ง๐ก๐š๐ง๐œ๐ž๐ ๐ฌ๐ž๐š๐ซ๐œ๐ก ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌโ€, aiming to integrate data from the ๐ˆ๐ง๐ญ๐ž๐ซ๐ง๐ž๐ญ ๐จ๐Ÿ ๐“๐ก๐ข๐ง๐ ๐ฌ (๐ˆ๐จ๐“) devices like your smart fridge, thermostat, or even your car, to deliver search results tailored just for you.

Imagine asking Bing for โ€œcar repair shops near meโ€ and getting results that know exactly what parts your car needs, all without you lifting a fingerโ€ฆ Can you feel the convenienceโ€ฆ ๐Ÿ˜…

But why stop there? Microsoft could take it a step further by offering this technology as an API that other companies can integrate into their devices.

By 2025 Christmas, even your kidโ€™s toys could get a taste of personalized search. Imagine toy soldiers on the living room battlefield, taking orders directly from Bing to โ€œMarch on the stuffed animal kingdom!โ€, with your smart speakers rallying them on. ๐Ÿฐ

Simple put:
Microsoft is turning search into an experience thatโ€™s not just relevant but also contextually aware bringing a whole new level of personalization to our connected lives.

โ€œ๐€๐ฅ๐ญ๐ก๐จ๐ฎ๐ ๐ก ๐ญ๐ก๐ข๐ฌ ๐ญ๐ž๐œ๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ ๐ฌ๐จ๐ฎ๐ง๐๐ฌ ๐š๐ฆ๐š๐ณ๐ข๐ง๐  ๐š๐ง๐ ๐ก๐š๐ฌ ๐ญ๐ก๐ž ๐ฉ๐จ๐ญ๐ž๐ง๐ญ๐ข๐š๐ฅ ๐ญ๐จ ๐ฆ๐š๐ค๐ž ๐จ๐ฎ๐ซ ๐ฅ๐ข๐ฏ๐ž๐ฌ ๐ž๐š๐ฌ๐ข๐ž๐ซ, ๐ข๐ญโ€™๐ฌ ๐š ๐๐จ๐ฎ๐›๐ฅ๐ž ๐ž๐๐ ๐ž๐ ๐ฌ๐ฐ๐จ๐ซ๐. ๐˜๐ž๐ฌ, ๐ข๐ญ ๐œ๐š๐ง ๐ž๐ฅ๐ข๐ฆ๐ข๐ง๐š๐ญ๐ž ๐š๐ง๐ง๐จ๐ฒ๐š๐ง๐œ๐ž๐ฌ, ๐ฌ๐š๐ฏ๐ž ๐ญ๐ข๐ฆ๐ž, ๐š๐ง๐ ๐ก๐ž๐ฅ๐ฉ ๐ฎ๐ฌ ๐ง๐š๐ฏ๐ข๐ ๐š๐ญ๐ž ๐จ๐ฎ๐ซ ๐๐š๐ฒ-๐ญ๐จ-๐๐š๐ฒ ๐ญ๐š๐ฌ๐ค๐ฌ. ๐๐ฎ๐ญ ๐ซ๐ž๐ฆ๐ž๐ฆ๐›๐ž๐ซ, ๐œ๐จ๐ง๐ฏ๐ž๐ง๐ข๐ž๐ง๐œ๐ž ๐จ๐Ÿ๐ญ๐ž๐ง ๐œ๐จ๐ฆ๐ž๐ฌ ๐š๐ญ ๐š ๐œ๐จ๐ฌ๐ญ. ๐–๐ก๐ž๐ง ๐ฌ๐จ๐ฆ๐ž๐ญ๐ก๐ข๐ง๐  ๐ข๐ฌ ๐จ๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ ๐Ÿ๐จ๐ซ ๐Ÿ๐ซ๐ž๐ž, ๐ฒ๐จ๐ฎ ๐›๐ž๐œ๐จ๐ฆ๐ž ๐ญ๐ก๐ž ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ. ๐’๐จ, ๐š๐ซ๐ž ๐ฒ๐จ๐ฎ ๐œ๐จ๐ฆ๐Ÿ๐จ๐ซ๐ญ๐š๐›๐ฅ๐ž ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐๐š๐ญ๐š ๐›๐ž๐ข๐ง๐  ๐ฎ๐ฌ๐ž๐ ๐ญ๐จ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐ž ๐œ๐จ๐ง๐ฏ๐ž๐ง๐ข๐ž๐ง๐œ๐ž ๐Ÿ๐จ๐ซ ๐›๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ๐ž๐ฌ, ๐ž๐ฏ๐ž๐ง ๐š๐ฌ ๐ข๐ญ ๐›๐ซ๐ข๐ง๐ ๐ฌ ๐œ๐จ๐ง๐ฏ๐ž๐ง๐ข๐ž๐ง๐œ๐ž ๐ญ๐จ ๐ฒ๐จ๐ฎ?โ€ -๐ƒ๐จ๐ฎ๐  ๐’๐ก๐š๐ง๐ง๐จ๐ง

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Doug Shannon

Doug Shannon, a top 50 global leader in intelligent automation, shares regular insights from his 20+ years of experience in digital transformation, AI, and self-healing automation solutions for enterprise success.