I know you’re asking why is Doug Shannon writing about Taco Bell… Well, it’s an interesting story.

I was trying to figure out why my Azure data blobs indexing wasn’t functioning properly. As frustration crept in while troubleshooting a sluggish vectorization process. Perhaps it was my chunk size, or maybe my expectations were simply too high…

I clicked, to jump to the next article, the next rabbit hole, and ended up watching the live stream of Taco Bell’s First-ever Live Más LIVE event in Las Vegas…

I was bewildered and yet found myself entertained, or maybe I needed a break and was hungry for some tacos. I think it was on a Tuesday too. (Taco Tuesday)

The announcer on stage says:
“Taco Bell is already known for iconic collaborations, Taco Bell is stacking 2024 to be a year full of bold partnerships with powerhouse brands and artists to co-create new and unique menu items and put an unexpected spin on some classic favorites.”

And then shows these same images, in this post: I mean there is an X-ray of a thing, within a thing, that became a new thing.

Then they say that this Cheez-It® cracker is sixteen times the size of a normal one, with seasoned beef, nacho cheese sauce, and all the classic Crunchwrap fixings, all wrapped inside a folded tortilla. So in the end, yes I was hungry.

However, I also thought this.
Taco Bell just came up with this, they pondered, got curious, and thought. What’s a novel way to take the Cheez-It® cracker taste and put it into a bite-sized snack? Yet they did it all without #GenAI.

Not everything will be solved, created, or driven by GenAI. In this case definitely not our stomachs.

Oh, and if you’re craving tacos now, well, I can’t say I blame you.

#TacoTuesday #mindsetchange #Creativity #BreakTime #TacoBell #CheezItCrunchwrap

: The views expressed in this post are my own. The opinions within any of my posts, or articles are not those of my employer or the employers of any contributing experts. this post? Click icon for more!

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