𝐄𝐦𝐚𝐢𝐥𝐬 𝐀𝐫𝐞𝐧’𝐭 𝐄𝐦𝐚𝐢𝐥𝐬 𝐀𝐧𝐲𝐦𝐨𝐫𝐞, 𝐓𝐡𝐞𝐲’𝐫𝐞 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐏𝐨𝐬𝐭𝐬

𝑊𝑒 𝑎𝑟𝑒𝑛’𝑡 𝑗𝑢𝑠𝑡 𝑤𝑟𝑖𝑡𝑖𝑛𝑔 𝑒𝑚𝑎𝑖𝑙𝑠 𝑎𝑛𝑦𝑚𝑜𝑟𝑒, 𝑤𝑒’𝑟𝑒 𝑐𝑜𝑚𝑝𝑒𝑡𝑖𝑛𝑔 𝑓𝑜𝑟 𝑎𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛 𝑖𝑛 𝑖𝑛𝑏𝑜𝑥𝑒𝑠 𝑓𝑢𝑙𝑙 𝑜𝑓 𝑛𝑜𝑖𝑠𝑒.

Something is shifting. Emails sit unread, skimmed, or worse, we end up scheduling unnecessary meetings just to repeat what was already written.

Is it attention span? A shift in how we process information? A failure in communication? Maybe all of the above.

𝐁𝐮𝐭 𝐡𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐈’𝐦 𝐧𝐨𝐭𝐢𝐜𝐢𝐧𝐠:
Emails don’t seem to get read unless they are structured like a 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐨𝐬𝐭, pointed, direct, visually engaging, and formatted to tell people exactly where to look, who is responsible and what to do next.

This isn’t just me. I’ve heard the same from others. So what actually works?

🔹 𝐏𝐥𝐚𝐢𝐧 𝐭𝐞𝐱𝐭 𝐨𝐯𝐞𝐫 𝐡𝐞𝐚𝐯𝐢𝐥𝐲 𝐝𝐞𝐬𝐢𝐠𝐧𝐞𝐝 𝐞𝐦𝐚𝐢𝐥𝐬 – Clean, structured, and easy to read.
🔹 𝐇𝐨𝐨𝐤 𝐞𝐚𝐫𝐥𝐲 – The subject line and first sentence need to grab attention fast.
🔹 𝐒𝐤𝐢𝐦𝐦𝐚𝐛𝐥𝐞 𝐬𝐭𝐫𝐮𝐜𝐭𝐮𝐫𝐞 – Bullet points, bolded takeaways, and clear calls to action (CTAs).
🔹 𝐂𝐮𝐭 𝐭𝐡𝐞 𝐟𝐥𝐮𝐟𝐟 – No one has time for long paragraphs, so get to the decision quickly.

𝐁𝐮𝐭 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐧𝐨𝐫𝐦? Have we changed how we engage with email, or is something else happening? is this a direct result of AI or a trend? Would love to hear your thoughts.

#HumanFirst #Leadership #TheFutureIsNow #AI

𝗡𝗼𝘁𝗶𝗰𝗲: The views within any of my posts, are not those of my employer. 𝗟𝗶𝗸𝗲 👍 this? Feel free to reshare, repost, and join the conversation.

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