๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐ฎ๐ง๐œ๐จ๐ฆ๐Ÿ๐จ๐ซ๐ญ๐š๐›๐ฅ๐ž ๐ญ๐ซ๐ฎ๐ญ๐ก ๐ง๐จ ๐จ๐ง๐žโ€™๐ฌ ๐ฌ๐š๐ฒ๐ข๐ง๐ : ๐๐•๐ˆ๐ƒ๐ˆ๐€โ€™๐ฌ ๐ฏ๐ข๐ฌ๐ข๐จ๐ง ๐จ๐Ÿ ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž ๐ข๐ฌ ๐ง๐จ๐ญ ๐ง๐ž๐œ๐ž๐ฌ๐ฌ๐š๐ซ๐ข๐ฅ๐ฒ โ€œ๐ฒ๐จ๐ฎ๐ซโ€ ๐Ÿ๐ฎ๐ญ๐ฎ๐ซ๐ž.

Let me cut through the hype. NVIDIAโ€™s CES 2025 keynote wasnโ€™t just a showcase of groundbreaking technology, ๐‘–๐‘ก ๐‘ค๐‘Ž๐‘  ๐‘Ž ๐‘š๐‘Ž๐‘ ๐‘ก๐‘’๐‘Ÿ๐‘๐‘™๐‘Ž๐‘ ๐‘  ๐‘–๐‘› ๐‘ ๐‘Ž๐‘™๐‘’๐‘ . Project DIGITS, Physical AI, and Blackwell GPUs are exciting, no doubt. But behind the dazzling graphics and visionary rhetoric was a simple message: ๐ต๐‘ข๐‘ฆ ๐‘š๐‘œ๐‘Ÿ๐‘’ ๐บ๐‘ƒ๐‘ˆ๐‘ . ๐ต๐‘ข๐‘–๐‘™๐‘‘ ๐‘š๐‘œ๐‘Ÿ๐‘’ ๐‘œ๐‘› ๐‘๐‘‰๐ผ๐ท๐ผ๐ด.

Letโ€™s call this what it is, a roadmap designed to serve their ecosystem, their shareholders, and their market dominance. ๐‘‡โ„Ž๐‘’๐‘ฆโ€™๐‘Ÿ๐‘’ ๐‘›๐‘œ๐‘ก ๐‘ค๐‘Ÿ๐‘œ๐‘›๐‘” ๐‘“๐‘œ๐‘Ÿ ๐‘‘๐‘œ๐‘–๐‘›๐‘” ๐‘กโ„Ž๐‘–๐‘ ; itโ€™s their job. But as enterprise leaders, itโ€™s our job to think critically. To question whether whatโ€™s being sold aligns with the future โ€œ๐‘ค๐‘’ ๐‘Ž๐‘™๐‘™ ๐‘Ž๐‘Ÿ๐‘’โ€ building, or if itโ€™s just hype wrapped in a very impressive demo.

๐๐จ๐ญ ๐š๐ฅ๐ฅ ๐ž๐ง๐ญ๐ž๐ซ๐ฉ๐ซ๐ข๐ฌ๐ž๐ฌ ๐š๐ซ๐ž ๐›๐ฎ๐ข๐ฅ๐๐ข๐ง๐  ๐ญ๐จ๐ฐ๐š๐ซ๐๐ฌ ๐๐•๐ˆ๐ƒ๐ˆ๐€โ€™๐ฌ ๐ฏ๐ข๐ฌ๐ข๐จ๐ง, ๐š๐ง๐ ๐ญ๐ก๐ž๐ฒ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐๐งโ€™๐ญ.

Many organizations still rely on decades of legacy infrastructure, IoT IIoT solutions, and hardware that doesnโ€™t fit neatly into the GPU driven ecosystem. Yet, the keynote glossed over these realities, pitching a future that assumes a one-size-fits-all approach.

๐‘€๐‘ฆ ๐‘๐‘œ๐‘›๐‘๐‘’๐‘Ÿ๐‘› ๐‘–๐‘  ๐‘คโ„Ž๐‘’๐‘› ๐‘’๐‘›๐‘ก๐‘’๐‘Ÿ๐‘๐‘Ÿ๐‘–๐‘ ๐‘’๐‘  ๐‘๐‘œ๐‘›๐‘“๐‘ข๐‘ ๐‘’ ๐‘œ๐‘›๐‘’ ๐‘๐‘œ๐‘š๐‘๐‘Ž๐‘›๐‘ฆโ€™๐‘  ๐‘ฃ๐‘–๐‘ ๐‘–๐‘œ๐‘› ๐‘“๐‘œ๐‘Ÿ ๐‘กโ„Ž๐‘’ ๐‘œ๐‘›๐‘™๐‘ฆ ๐‘ฃ๐‘–๐‘ ๐‘–๐‘œ๐‘›.

๐‡๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐ฉ๐ž๐ซ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ฏ๐ž ๐ง๐จ ๐จ๐ง๐žโ€™๐ฌ ๐ญ๐š๐ฅ๐ค๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ:
NVIDIAโ€™s innovations are incredible, but theyโ€™re not universal solutions. What theyโ€™re building works brilliantly for companies fully embedded in their ecosystem, gaming, robotics, autonomousvehicles. But for enterprises managing hybrid systems, integrating legacy tech, or tackling specific market challenges? This vision might be a shiny distraction.

๐‘บ๐’ ๐’š๐’†๐’”, ๐’ƒ๐’† ๐’Š๐’๐’”๐’‘๐’Š๐’“๐’†๐’… ๐’ƒ๐’š ๐’˜๐’‰๐’‚๐’• ๐‘ต๐‘ฝ๐‘ฐ๐‘ซ๐‘ฐ๐‘จโ€™๐’” ๐’…๐’๐’Š๐’๐’ˆ, ๐’‹๐’–๐’”๐’• ๐’…๐’๐’โ€™๐’• ๐’ˆ๐’†๐’• ๐’๐’๐’”๐’• ๐’Š๐’ ๐’•๐’‰๐’†๐’Š๐’“ ๐’”๐’•๐’๐’“๐’š. ๐’€๐’๐’– ๐’‰๐’‚๐’—๐’† ๐’š๐’๐’–๐’“ ๐’๐’˜๐’ ๐’•๐’ ๐’˜๐’“๐’Š๐’•๐’†.

The future of enterprise AI isnโ€™t about NVIDIA OpenAI or any single player. Itโ€™s about you defining a future that works for your people, your business, and your market or industry.

๐—ก๐—ผ๐˜๐—ถ๐—ฐ๐—ฒ: The views within any of my posts, are not those of my employer. ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐Ÿ‘ this? Feel free to reshare, repost, and join the conversation.

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Doug Shannon

Doug Shannon, a top 50 global leader in intelligent automation, shares regular insights from his 20+ years of experience in digital transformation, AI, and self-healing automation solutions for enterprise success.