๐๐ก๐ ๐ฅ๐๐ฌ๐ฌ๐จ๐ง ๐ก๐๐ซ๐ ๐ข๐ฌ ๐๐ฅ๐๐๐ซ: ๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ฆ๐ฉ๐๐ง๐ฒ ๐๐๐งโ๐ญ ๐๐ง๐ฌ๐ฐ๐๐ซ ๐ญ๐ก๐ ๐๐ข๐ซ๐ฌ๐ญ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง, ๐ข๐ญ ๐ฐ๐จ๐งโ๐ญ ๐๐ฏ๐๐ง ๐ก๐๐๐ซ ๐ญ๐ก๐ ๐ฌ๐๐๐จ๐ง๐. ๐๐ง๐ ๐ฐ๐ข๐ญ๐ก๐จ๐ฎ๐ญ ๐๐ง๐ฌ๐ฐ๐๐ซ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฌ๐๐๐จ๐ง๐, ๐ข๐ญโ๐ฌ ๐ข๐ฆ๐ฉ๐จ๐ฌ๐ฌ๐ข๐๐ฅ๐ ๐ญ๐จ ๐๐๐๐ข๐ง๐ ๐จ๐ซ ๐ฅ๐๐๐ ๐ข๐ง ๐ฐ๐ก๐๐ญ ๐๐จ๐ฆ๐๐ฌ ๐ง๐๐ฑ๐ญ.
One question is for the present; the other is for those who can see beyond it.
Brian Evergreen recently posed a crucial distinction between two strategic questions:
โ๐๐ก๐๐ญ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ๐ฌ ๐๐จ ๐ฐ๐ ๐ง๐๐๐ ๐ญ๐จ ๐ฌ๐จ๐ฅ๐ฏ๐?โ ๐๐ง๐ โ๐๐ก๐๐ญ ๐๐ฎ๐ญ๐ฎ๐ซ๐ ๐๐จ ๐ฐ๐ ๐ฐ๐๐ง๐ญ ๐ญ๐จ ๐ฌ๐จ๐ฅ๐ฏ๐ ๐๐จ๐ซ?โ
๐๐ก๐ ๐๐ข๐ซ๐ฌ๐ญ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง ๐ข๐ฌ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ๐๐ฌ ๐ ๐ซ๐จ๐ฎ๐ง๐๐๐ ๐ข๐ง ๐ญ๐ก๐ ๐ง๐จ๐ฐ. Itโs a familiar territory, focused on addressing immediate issues. Companies like #Blockbuster Kodak and Borders thrived by solving these problems, until the very end. They were making smart, reasonable decisions, fixing what was in front of them, until the ground shifted beneath their feet. Simple said, they were disrupted.
๐๐ฎ๐ญ ๐ก๐๐ซ๐โ๐ฌ ๐ญ๐ก๐ ๐๐ซ๐ข๐ญ๐ข๐๐๐ฅ ๐ข๐ง๐ฌ๐ข๐ ๐ก๐ญ: without perspective, businesses rarely choose the path of whatโs next. Enterprises have a good-โyetโ-bad habit of being risk-averse by nature, classically anchored in solving the problems of today, yet today was last month. This is why many enterprises find themselves in peril, not because they arenโt solving problems, but because theyโre not asking the right question for the future. -๐ถ๐๐๐ก๐๐๐ข๐๐ ๐๐๐๐๐ค
๐๐ก๐ ๐ฌ๐๐๐จ๐ง๐ ๐ช๐ฎ๐๐ฌ๐ญ๐ข๐จ๐ง: What future do we want to solve for?โ is for those who see the bigger picture, yet have a good understanding of self and who are self aware. Itโs a question that requires vision, boldness, and the willingness to blaze a trail where none exists. Yet, in many enterprises, even if this question is raised, itโs often silenced by a culture thatโs too entrenched in the present to entertain the possibilities of tomorrow.
Enterprise organizations can work to solve this by fostering ๐๐ซ๐๐ฏ๐ ๐ฌ๐ฉ๐๐๐๐ฌ through ๐๐ฅ๐ข๐ ๐ง๐ฆ๐๐ง๐ญ, ๐๐ฅ๐๐ซ๐ข๐ญ๐ฒ, ๐๐ง๐ ๐๐ซ๐๐ง๐ฌ๐ฉ๐๐ซ๐๐ง๐๐ฒ (๐๐๐). This ensures future-focused ideas are aligned with the companyโs goals, clearly communicated, and transparently executed. Additionally, ๐๐ซ๐๐๐ญ๐ข๐จ๐ง๐๐ฅ ๐ฅ๐๐๐๐๐ซ๐ฌ๐ก๐ข๐ฉ can bring in diverse perspectives to help envision and navigate the future effectively
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