𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐨𝐟 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: 𝐐𝟑 𝐯𝐬 𝐐𝟒 𝟐𝟎𝟐𝟑 – This time around, I will attempt to explain this a bit differently.

📊 Visualizing the CEO Conversation Landscape
We all feel it and it’s now very apparent that we live in a fast-paced world of technology and innovation. Words wield the power to shape narratives, trends, and the trajectory of industries. Today, I’m excited to share the Doug Shannon version of this snapshot capturing the linguistic evolution in CEO discussions from Q3 to Q4 2023. From the great team over at IoT Analytics

🔄 The Hype Cycle Curve Unveiled
Imagine words as markers on the innovation timeline, revealing where we stand collectively as a society. To me, these words echo the stages of the Hype Cycle – from Innovators to Laggards, each contributing in their own way, yet all driving toward progress.

🧠 Understanding the Words and where they sit
In this visual aid, AI takes center stage. While Artificial Intelligence is now a household term, the emergence of Generative AI is catching the attention of the early majority. Simultaneously, the upswing in AI Infrastructure discussions suggests a burgeoning frontier of innovation. What I think is interesting and makes this report so important is that it matches what I’m seeing as well. AI Adoption is 100% top of mind for any technologist or anyone #CIO or #leader being asked to drive toward #genai.

🌐 Public vs. Private Sector Perspectives
The surge in innovation and tech enthusiasm from the public sector, with visionaries in the daily news leading the charge, or the charge to change. On the flip side, the private sector, often more conservative, is navigating concerns about sustainability, geopolitical uncertainty, economic challenges, and supply chain disruptions. These late majority players tread cautiously, prioritizing stability over rapid adoption.

🎯 Navigating the Innovation Landscape
The objective here is clarity. What’s a buzzword, what’s tangible, and what’s on the horizon? By understanding this dance of words and word use, you can map where you and your company stand. Are you at the forefront, embracing cutting-edge tech, or are you navigating the landscape cautiously, prioritizing stability? Wherever you map your company will undoubtedly help you to navigate your leadership team’s ask, demands, and or pain points too.

💡 Key Takeaway:
Within these words, we discern not just trends but the collective mindset of innovators, early adopters, and the pragmatic majority. It’s a dynamic language that reflects our evolving relationship with technology. So, as we step into 2024, let’s decode the narrative, innovate responsibly, and shape a future that aligns with our collective vision.

𝗡𝗼𝘁𝗶𝗰𝗲: The views expressed in this post are my own. The views within any of my posts, or articles are not those of my employer or the employers of any contributing experts. 𝗟𝗶𝗸𝗲 👍 this post? Click 𝘁𝗵𝗲 𝗯𝗲𝗹𝗹 icon 🔔 for more!