๐†๐ž๐ญ๐ญ๐ข๐ง๐  ๐€๐ˆ ๐‘๐ข๐ ๐ก๐ญ ๐ญ๐ก๐ž ๐…๐ข๐ซ๐ฌ๐ญ ๐“๐ข๐ฆ๐ž: ๐๐ซ๐จ๐œ๐ž๐ฌ๐ฌ ๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ๐ฒ, ๐‘๐Ž๐ˆ, ๐š๐ง๐ ๐“๐ซ๐š๐œ๐ค๐ข๐ง๐  ๐€๐ฎ๐ญ๐จ๐ฆ๐š๐ญ๐ข๐จ๐ง

AI and automation promise efficiency, yet without a clear strategy, they can just as easily create confusion. The biggest pitfall? ๐…๐š๐ข๐ฅ๐ข๐ง๐  ๐ญ๐จ ๐ฆ๐ž๐š๐ฌ๐ฎ๐ซ๐ž ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ฒ๐จ๐ฎ ๐›๐ซ๐ข๐ง๐  ๐š๐›๐จ๐ฎ๐ญ ๐š๐ฎ๐ญ๐จ๐ง๐จ๐ฆ๐ฒ.

Before leading any AI initiative, ask: ๐–๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฐ๐ž ๐ฌ๐จ๐ฅ๐ฏ๐ข๐ง๐ ? ๐–๐ก๐ž๐ซ๐žโ€™๐ฌ ๐ญ๐ก๐ž ๐ข๐ง๐ž๐Ÿ๐Ÿ๐ข๐œ๐ข๐ž๐ง๐œ๐ฒ? ๐–๐ก๐š๐ญโ€™๐ฌ ๐ญ๐ก๐ž ๐›๐š๐ฌ๐ž๐ฅ๐ข๐ง๐ž? If youโ€™re not tracking processes now, you wonโ€™t understand the value later. AI doesnโ€™t just automate work, it amplifies whatโ€™s already there, good or bad.

We saw this play out in the early days of LLMs, when many believed that simply adding RAG models would deliver instant ROI. Yet, without measuring how teams were already accessing and using data, there was no way to quantify the actual impact. If you donโ€™t know how much time or effort was spent searching for information before AI, how can you prove the improvement after? ๐Œ๐ž๐š๐ฌ๐ฎ๐ซ๐ž ๐ญ๐ฐ๐ข๐œ๐ž, ๐œ๐ฎ๐ญ ๐จ๐ง๐œ๐ž.

Peter Drucker said it best, โ€œ๐ผ๐‘“ ๐‘ฆ๐‘œ๐‘ข ๐‘๐‘Ž๐‘›โ€™๐‘ก ๐‘š๐‘’๐‘Ž๐‘ ๐‘ข๐‘Ÿ๐‘’ ๐‘–๐‘ก, ๐‘ฆ๐‘œ๐‘ข ๐‘๐‘Ž๐‘›โ€™๐‘ก ๐‘–๐‘š๐‘๐‘Ÿ๐‘œ๐‘ฃ๐‘’ ๐‘–๐‘ก.โ€ Rushing into automation without clear metrics leads to wasted effort, costly mistakes, and no real proof of impact. AI agents need to be tracked, tuned, and audited. If youโ€™re not measuring, youโ€™re not managing.

The companies that get this right will move fast. The ones that donโ€™t will be stuck trying to figure out what they actually gained, if anything at all.

๐‡๐š๐ฉ๐ฉ๐ฒ ๐ญ๐จ ๐ก๐ž๐š๐ซ ๐š๐›๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐›๐ข๐ ๐ ๐ž๐ฌ๐ญ ๐œ๐ก๐š๐ฅ๐ฅ๐ž๐ง๐ ๐ž, ๐ฉ๐ซ๐จ๐œ๐ž๐ฌ๐ฌ ๐๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ๐ฒ, ๐‘๐Ž๐ˆ, ๐จ๐ซ ๐ญ๐ซ๐š๐œ๐ค๐ข๐ง๐  ๐€๐ˆ ๐ข๐ง๐ข๐ญ๐ข๐š๐ญ๐ข๐ฏ๐ž๐ฌ? ๐“๐จ๐ฌ๐ฌ ๐ญ๐ก๐ž๐ฆ ๐ข๐ง ๐ญ๐ก๐ž ๐œ๐จ๐ฆ๐ฆ๐ž๐ง๐ญ๐ฌ ๐›๐ž๐ฅ๐จ๐ฐ.

ai automation roi

๐—ก๐—ผ๐˜๐—ถ๐—ฐ๐—ฒ: The views within any of my posts, or newsletters are not those of my employer or the employers of any contributing experts. ๐—Ÿ๐—ถ๐—ธ๐—ฒ ๐Ÿ‘ this? Feel free to reshare, repost, and join the conversation.

Gartner Peer Experiences Theia Institute VOCAL Council Forbes Technology Council InsightJam.com PEX Network IgniteGTM

Picture of Doug Shannon

Doug Shannon

Doug Shannon, a top 50 global leader in intelligent automation, shares regular insights from his 20+ years of experience in digital transformation, AI, and self-healing automation solutions for enterprise success.