𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐀𝐝𝐬: 𝐀 𝐃𝐨𝐮𝐛𝐥𝐞-𝐄𝐝𝐠𝐞𝐝 𝐒𝐰𝐨𝐫𝐝?

While IBM might not be alone in exploring smart advertising timing, their recent patent filing gives us a clearer picture of where we could be headed. 𝐁𝐲 𝐭𝐚𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐈𝐨𝐓 𝐬𝐞𝐧𝐬𝐨𝐫𝐬 𝐚𝐧𝐝 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐡𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐝𝐞𝐯𝐢𝐜𝐞𝐬, 𝐈𝐁𝐌’𝐬 𝐬𝐲𝐬𝐭𝐞𝐦 𝐜𝐨𝐮𝐥𝐝 𝐥𝐞𝐚𝐫𝐧 𝐨𝐮𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐫𝐬 𝐢𝐧 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐚𝐧𝐝 𝐭𝐚𝐢𝐥𝐨𝐫 𝐰𝐡𝐞𝐧 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐚𝐝𝐬 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧 𝐡𝐨𝐰 𝐞𝐧𝐠𝐚𝐠𝐞𝐝 𝐰𝐞 𝐚𝐫𝐞. This may seem like a way to enhance the viewing experience, yet it raises deeper questions about privacy and how far this data could be used to influence us.

Even if IBM doesn’t lead this charge, others may take this technology and run with it, potentially using it to gamify the world around us. Not in a traditionally harmful way, but subtly nudging us toward specific interactions based on our daily movements and habits. The concern here isn’t necessarily the technology itself but whether we truly understand what we’re opting into. When users agree to share their data for “convenience,” how much control are they really relinquishing?

This makes me think of how we can use these innovations to balance technology with privacy. Or how they will be used to balance us…

“𝐒𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐢𝐬𝐧’𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐭𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐢𝐭𝐬𝐞𝐥𝐟, 𝐛𝐮𝐭 𝐢𝐧 𝐡𝐨𝐰 𝐢𝐭 𝐫𝐞𝐬𝐡𝐚𝐩𝐞𝐬 𝐨𝐮𝐫 𝐞𝐯𝐞𝐫𝐲𝐝𝐚𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐮𝐬 𝐞𝐯𝐞𝐧 𝐧𝐨𝐭𝐢𝐜𝐢𝐧𝐠.”
-𝐃𝐨𝐮𝐠 𝐒𝐡𝐚𝐧𝐧𝐨𝐧

#MindsetChange #Innovation #ai

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